Return on Image: Why Your Story Matters More Than Your KPIs

Return on Image: Why Your Story Matters More Than Your KPIs

In the world of wealth management (a world where Michelle has spent the better part of a decade building brands, crafting stories, and connecting advisors to their audience), marketing is often judged by KPIs and immediate ROI. Clicks, impressions, and engagement metrics dominate dashboards, yet they rarely capture the full impact of a firm’s or…

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