RIA Perspectives

Every few months, I come across another article asking why RIAs are struggling to hire great marketers. Meanwhile, my LinkedIn feed is flooded with experienced marketers looking for work. Somehow, in the current market, both things seem to be true.  But as the kids would say: The math ain’t “mathing.”  I don’t think firms have a marketing hiring problem. I think they have…

Most RIA leaders know the feeling. You’ve worked through the hiring process, aligned internally on the role, and finally brought the right person on board. The offer is accepted, the paperwork is moving, and it feels like a win.  But in practice, what happens next often determines whether that hire becomes a long-term contributor or an operational strain.  In…

What Is AI Slop, Really? Have you ever scrolled past a perfectly formatted article and felt… nothing? That low-grade disengagement is what many are calling “AI slop.” The critique is predictable: too polished, too structured, too clean. Too many em dashes. Too many tidy paragraphs. A tone that feels suspiciously curated. But that framing misses…

Managing client relationships, compliance, reporting, and portfolio updates can be a complex juggling act for Registered Investment Advisor (RIA) firms. Workflow automation is transforming how firms operate—streamlining processes, reducing errors, and enhancing the client experience. For additional insights into operational technology, read about How Microsoft Teams Can Transform Your RIA Firm’s Efficiency and Compliance. What…

In the world of wealth management (a world where Michelle has spent the better part of a decade building brands, crafting stories, and connecting advisors to their audience), marketing is often judged by KPIs and immediate ROI. Clicks, impressions, and engagement metrics dominate dashboards, yet they rarely capture the full impact of a firm’s or…