Deena Katz’s Complete Guide to Practice Management: Tips, Tools, and Templates for the Financial Adviser
Deena B. Katz, CFP, a preeminent authority on practice management and an internationally recognized financial adviser, presents a comprehensive guide to running a professional financial planning practice.
To create this book, Katz updated, revised, and combined her two acclaimed books Deena Katz on Practice Management (1999) and Deena Katz’s Tools and Templates for Your Practice (2001).
In this newly expanded volume, she presents the essentials on how to help a practice thrive side by side with the tools and templates needed for the everyday operation of your firm.
This new volume offers guidance on practice-management issues:
- setting up an office
- systems and technology
- administration and staffing
- marketing
- growing as the market changes
- hanging on to clients for the long term
- succession planning when the time comes
This comprehensive resource provides sample forms, worksheets, templates, letters, brochures, and collateral materials developed and refined by top wealth managers and planners.
From keeping the business running well by designing dynamic collateral material to considering plans for retirement, Deena B. Katz guides advisers through every challenge a financial planning business will face.

Categories
Recent Insights
-
What’s a Trump Account? A New Way to Build Financial Discipline—From Day One
The Trump Account isn’t a flashy new savings tool. In fact, that’s its strength. It’s structured, restrictive, and deliberately focused—and in a world of financial products that promise flexibility and quick access, that kind of design is rare. But for families who value discipline, long-term thinking, and intentional planning, it might be exactly what you’ve…
-
How Microsoft Teams Can Transform Your RIA Firm’s Efficiency and Compliance
In the competitive world of registered investment advisory (RIA) firms, effective communication and collaboration are key to delivering exceptional client service and maintaining regulatory compliance. Before the pandemic, in-person collaboration was the norm at our firm, but with the transition to a fully remote office, we needed a secure internal communication platform. Today, as many…
-
One Big Beautiful Bill: How Trump’s Tax Overhaul Impacts American Families and Businesses
On July 4th, 2025, President Donald Trump signed into law the “One Big Beautiful Bill Act,” a sweeping piece of legislation that reshapes the American tax landscape and introduces a range of economic, social, and regulatory reforms. Below is an examination of the bill’s key provisions. Key Provisions of the “Big Beautiful Bill” 1. Permanent Extension and Expansion…
-
Talk Your Chart | From Saunas to Stock Surges: Market Recoveries, Margin Resilience & Rate Watch | Episode 69
In Episode 69 of Talk Your Chart, Brett and Marcos unpack the surprising speed of the recent market recovery, debate the timing vs. time-in-market mindset, explore political biases in investing, and analyze how corporate margins and U.S. debt are shaping investor decisions in 2025. Charts available for download here.
-
Smart Money Moves for Teens: The Best Financial Literacy Apps
Why Financial Literacy for Teens Matters Let’s face it—teaching teens about money can be tricky. But thanks to an ever-growing list of financial literacy apps, it’s never been easier (or more engaging) to help kids build healthy money habits. I recently spoke with two clients who’ve been using the Greenlight app to help their children…